Start free. Pay a share of the sales creators and affiliates bring.
No monthly price to begin, only a percentage of the orders partners send. Move to a monthly plan when the volume makes the lower percentage worth it. Every program and every platform are on every plan, and the paid plans add the tools the table below marks; paid plans are free for 14 days.
Start a program with no monthly cost.
- Creators
- Up to 25 active creators
- Orders
- 250 tracked orders a month
- Customer emails
- 250 subscribers
- Tracked links, coupon codes and a link kit for every creator
- Orders matched from Shopify, WooCommerce, Stripe or any checkout, with an app and a plugin that do their own setup
- Commission rules in the order you set them, and rates per creator, product and collection
- Campaigns that send products, raise a rate, pay a fixed fee, ask for content, run a contest or share a sale, with the content handed in for review
- Program emails that send themselves, in the store's own logo and colour
- Reports by creator, product, code and day, and a CSV from every table
- Messages with every creator, and a ladder that raises a creator's rate as they sell
- Groups, notes and your own questions on the join form
- One ledger with approvals, reversals and payouts, all paid through your own PayPal
- Points and rewards for the store's own customers, with a page they open from any order
- Customer referrals: buyers refer friends with a link and a single-use code of their own
- A public program page
- One Replies automation and one email a month
- Email support
A growing roster, the brand's own terms and its own stack.
- Creators
- Up to 100 active creators
- Orders
- 1,000 tracked orders a month
- Customer emails
- 1,000 subscribers
- Everything in Free, with a lower percentage
- Your own clauses in the program agreement
- Tracked links on a subdomain of the brand's own address
- Webhooks and Slack alerts as creators join and orders are recorded, approved, reversed or paid
- Your own wording and sections in the program emails, sending one later, and opens and clicks
- Email sequences: a run of emails over a creator's first weeks, or after they go quiet
- VIP tiers in the points program, each with its own multiplier
- Ten Replies automations and five emails a month
- 3 team logins with roles: Manager, Finance and Viewer
A running program with a team or an agency behind it.
- Creators
- Up to 1,000 active creators
- Orders
- 10,000 tracked orders a month
- Customer emails
- 5,000 subscribers
- Everything in Essential, with the lowest percentage
- Fifty Replies automations and twenty email campaigns a month
- The full REST API: creators, links, orders, payouts and stats
- Risk flags on orders before approval
- Cash rewards for referrers, beside store credit
- Priority support
- 10 team logins with roles: Manager, Finance and Viewer
Agencies and large programs across many stores.
- Creators
- Up to 10,000 active creators
- Orders
- 100,000 tracked orders a month
- Customer emails
- 25,000 subscribers
- Everything in Growth, with room for 10,000 creators and 100,000 tracked orders a month
- A negotiated percentage
- Onboarding with our team
- A named contact, and invoice billing for a store not connected through our Shopify app
- 50 team logins with roles: Manager, Finance and Viewer
Customer emails: each plan includes the subscribers on its card, 10 emails a month for each. Larger lists go on an email plan from $15 a month, or pay as you go at $2 per 1,000 emails, except on a store connected through our Shopify app. Email pricing
- The percentage is taken on attributed sales: what the shopper paid for the products in every order a creator sent, after discounts and excluding VAT, sales tax and shipping. Gift cards and subscription renewals count only if the store pays commission on them. A $100 order at 10% commission costs you $10 to the creator and, on Essential, $2.90 to Partnely.
- Only attributed orders count. Orders nobody sent cost nothing, and reversed orders carry no fee. Fees are calculated per order and invoiced monthly with the plan; a store connected through our Shopify app is billed by Shopify instead, on its Shopify bill. Paying creators carries no fee from Partnely: the money moves from the store's own PayPal.
- Free has no monthly price and no trial to run out. Paid plans are free for 14 days, no card needed.
- An active creator is one whose links were clicked that month. Paused and pending creators do not count.
- Several stores or regions? One login can run any number of stores. Each store has its own plan, keys and ledger; ask us about agency billing for stores not connected through our Shopify app.
- Creators and affiliates pay nothing to join a program, use their links or get paid. Pro, at $9 a month, is for the ones who want to link outside the platform and run Replies at volume.
Emails to your customers.
Every plan includes a number of subscribers the store can email, 10 emails a month for each. A larger list goes on a monthly email plan, the same price on every plan, or on pay as you go. A store connected through our Shopify app keeps the emails its plan includes, since email plans and pay as you go are not offered through Shopify yet; a larger list goes with a larger plan, chosen in Shopify.
| Store plan | Includes |
|---|---|
| Free | 250 subscribers · 2,500 emails a month |
| Essential | 1,000 subscribers · 10,000 emails a month |
| Growth | 5,000 subscribers · 50,000 emails a month |
| Enterprise | 25,000 subscribers · 250,000 emails a month |
| Email plan | Emails a month | Price |
|---|---|---|
| 1,000 subscribers | 10,000 | $15 a month |
| 5,000 subscribers | 50,000 | $49 a month |
| 10,000 subscribers | 100,000 | $79 a month |
| 25,000 subscribers | 250,000 | $179 a month |
| 50,000 subscribers | 500,000 | $299 a month |
| Above 50,000 | Arranged | Talk to us |
Pay as you go
$2 per 1,000 emails beyond what is included, with a monthly limit you set.
The limit starts at $25.00. You hear at 80% and at the limit; past it, emails wait for next month or a higher limit, and none is cancelled.
For example
A store on Essential with 3,000 subscribers sends about 15,000 emails a month, a campaign a week and its flows: 10,000 are included and the other 5,000 cost $10.00 as it goes. The 5,000 subscribers plan would include every one of them for $49 a month.
Test sends and sign-up confirmations are never counted.
What each plan includes.
The same numbers the product runs on, read from one table. Enterprise sets its own.
Swipe the table sideways to compare all 4 plans.
| Included | Free$0 a month · 4% | Essential$29 a month · 2.9% | Growth$199 a month · 1.99% | EnterpriseCustom · from 1% |
|---|---|---|---|---|
| Active creators | 25 | 100 | 1,000 | 10,000 |
| Tracked orders a month | 250 | 1,000 | 10,000 | 100,000 |
| Replies automations | 1 | 10 | 50 | 200 |
| Replies a month | 100 | 2,000 | 10,000 | 50,000 |
| Posts to Instagram a month | 4 | 30 | 100 | 1,000 |
| Email campaigns to creators a month | 1 | 5 | 20 | 60 |
| Creators each campaign reaches | 100 | 1,000 | 10,000 | 50,000 |
| Customers you can email | 250 | 1,000 | 5,000 | 25,000 |
| Emails to customers a month | 2,500 | 10,000 | 50,000 | 250,000 |
| Shopify app, WooCommerce plugin, tracking code and order API | Included | Included | Included | Included |
| Ambassador program | Included | Included | Included | Included |
| Commission rules in priority order | Included | Included | Included | Included |
| Links and codes, groups, bulk actions and notes | Included | Included | Included | Included |
| Your own questions on the join form | Included | Included | Included | Included |
| Reports, CSV exports and creator statements | Included | Included | Included | Included |
| Messages with every creator | Included | Included | Included | Included |
| Performance tiers that raise a creator's rate | Included | Included | Included | Included |
| Program emails that send themselves | Included | Included | Included | Included |
| Points and rewards for the store's own customers | Included | Included | Included | Included |
| Customer referrals with single-use friend codes | Included | Included | Included | Included |
| Referrers paid in cash, not only store credit | Not included | Not included | Included | Included |
| Your own wording and sections in those emails, and sending one later | Not included | Included | Included | Included |
| Opens and clicks on emails | Not included | Included | Included | Included |
| Email sequences over a creator's first weeks, or after they go quiet | Not included | Included | Included | Included |
| Tracked links on the brand’s own address | Not included | Included | Included | Included |
| Webhooks and Slack alerts | Not included | Included | Included | Included |
| Your own clauses in the program agreement | Not included | Included | Included | Included |
| Several stores on one login | Included | Included | Included | Included |
| REST API beyond the order postback | Not included | Not included | Included | Included |
| Risk flags on orders | Not included | Not included | Included | Included |
| VIP tiers in the points program | Not included | Included | Included | Included |
| Team logins | 1 | 3 | 10 | 50 |
Active creators are the ones whose links were clicked that month; tracked orders are attributed orders in the month. Team logins are the people who can open the store, the owner included and an invitation still open counted too; each one has a role.
For creators and affiliates.
Everything that runs through programs on the platform is free, for good: joining, links, codes, campaigns, earnings, payouts and a page with product picks and posts. Pro is for linking outside it and for running Replies at volume.
Everything that runs through programs on the platform.
- Link to anything
- Not included
- Posts on the page
- Up to 6
- Replies automations
- Up to 3
- Replies a month
- 100
- Buttons per message
- One
- Follow gate
- Not included
- Posts to Instagram a month
- Up to 4
- Platform line on the page
- Shown
- Every program, link, code, campaign and payout, free forever
- A page with product picks, your own posts, headings and social icons
- Replies on up to three posts, a hundred replies a month, one button
- Links to the programs you have joined and to your own page
No card, no trial to run out.
For reaching outside the platform, and for Replies at volume.
- Link to anything
- Included
- Posts on the page
- Up to 60
- Replies automations
- Up to 30
- Replies a month
- 2,000
- Buttons per message
- 3
- Follow gate
- Included
- Posts to Instagram a month
- Up to 100
- Platform line on the page
- None
- Link to anything: any URL on the page and on Replies buttons
- Replies on up to thirty posts, two thousand replies a month, three buttons and the follow gate
- Up to sixty posts on the page
- No platform line at the foot of the page
$9 a month, switched on from the account. Not billed during launch.
Questions owners ask.
Short answers. If yours is not here, write to us and a person replies.
What exactly is the percentage on?
On the order subtotal of orders attributed to creators: what the shopper paid for the products, after discounts and excluding VAT, sales tax and shipping. Gift cards count only if the store pays commission on gift cards, and subscription renewals only if it pays commission on renewals. A $100 sale with a 5% creator commission costs $5 to the creator and, on Free, $4 to Partnely. Orders nobody sent cost nothing, and reversed orders carry no fee.
Why a percentage at all?
It lets a program start at no monthly cost and keeps the paid plans low. We earn more only when creators bring in more sales.
What comes with every plan, Free included?
Every program and every platform, and the tools a program is run with. Tracked links and coupon codes, orders matched from Shopify, WooCommerce, Stripe or any other checkout, commission rules in the order you set them, rates per creator, per product and per collection, campaigns with the content handed in for review, groups, bulk actions and notes on the people in the program, your own questions on the join form, reports by creator, product, code and day with a CSV from every table, program emails that send themselves in the store's own logo and colour, the program page creators join on, and one ledger with every click, order, approval and payment. A paid plan lowers the percentage and adds the brand's own clauses, webhooks and Slack, the store's own wording in those emails, and, from Growth, the REST API and risk flags.
Can I pay creators for posts instead of commission?
Yes. The ambassador program gives creators products, a fee or store credit for the posts they make each month, with commission beside it only if you want it. Each creator signs the brief before anything is asked and hands in each post in its monthly slot, and the fees are paid with the next payout from your own PayPal. It is on every plan, Free included, beside the affiliate program or on its own.
Can it tell the rest of my stack?
From Essential up, yes: a signed webhook to an address of the store's own, or a message in a Slack channel, as creators join and as orders are recorded, approved, reversed or paid. Every plan can read the same events in the tracking log, and every plan can post orders to the order API.
How is the platform paid?
One monthly invoice: the plan price plus the percentage on the orders approved in that month, charged to the card on file under Settings, Billing. A store connected through our Shopify app is billed by Shopify instead: the plan is chosen on Shopify's own plan page, and the plan price and the percentage are charged on the store's Shopify bill, with no card and no invoice from us. An approved order is final, so a refund after approval does not change the invoice. Enterprise is billed on invoice, for a store not connected through our Shopify app.
How do creators get paid?
Automatically, through the store's own PayPal. Connect your PayPal business account under Payouts before creators join, and every creator is paid on your payout schedule straight from your PayPal balance, with PayPal's own answer on each payment written back to the ledger you and the creator both read. It is the one way a payout is made, so what the ledger says is what PayPal did. Partnely never holds that money and takes no fee on payouts; PayPal's own fee is the store's.
Can creators pay for anything?
Only if they want to. Joining programs, links, codes, campaigns, the page and payouts are free. Pro, $9 a month, is for linking outside the platform (any address on the page and on Replies buttons) and running Replies at volume. Nothing they pay changes what a brand pays.
What happens at a limit?
Tracking never stops and no order goes unrecorded. Active creators and tracked orders are counted against the plan and never cut off: one more creator joins and one more order is recorded, and Billing shows the month's count so you can move up when it fits. A feature with a monthly number, say the eleventh automation or the sixth email campaign on Essential, asks for the next plan; everything else keeps running.
Can an agency or an employee set this up?
Yes. One login can own several stores, so an agency runs every client from the same account with a switcher, and each store has its own team: give a colleague or an agency their own login with a role. Manager runs the program, Finance handles orders, payouts and billing, and Viewer reads only; the API key and the team stay with the owner, and billing is the owner's and the Finance seat's.
I connected my store with the Shopify app. Who bills me?
Shopify does. Once the app is installed through Shopify the store picks its plan on Shopify's own plan page and pays on the Shopify bill, with the same plans, the same percentage and the same trial as everywhere else; there is no card at Partnely and no invoice of ours. The percentage is worked out here to the cent and reported to Shopify once a day. A store already paying by card keeps that card subscription until it ends and moves to the Shopify bill then, so nothing is ever charged twice.
Can I run something for my own customers here too?
Yes, and you never have to. A points program gives the store's own buyers points on every order, rewards to spend them on and a page of their own, and customer referrals give a buyer a link and a single-use code for a friend, and a reward when that friend orders. Both run beside the creator program, in the store's own colours, and the creator program works exactly the same if you leave them switched off.
Who on my team can see the money, and can I lock the account down?
Each store has its own team: give a colleague or an agency a login with a role. Manager runs the program but not billing, the API key or the team; Finance handles orders, payouts and billing; Viewer reads and exports and changes nothing. Any login can turn on two-step sign-in with an authenticator app, a device is remembered for thirty days, and a store's owner can require it for every seat.
Which platforms are included?
All of them. Shopify, WooCommerce and Stripe send us orders directly: Shopify through our app and WooCommerce through our plugin, which do their own setup. Every other store uses the same tracking code and order API on every plan; the rest of the REST API comes with Growth.
Start with the creators and affiliates who already love the brand.
Free to start, and paid plans are free for 14 days. Set the program up in an afternoon; the first order proves the tracking.